Relish is Canada’s (hypothetical) new multi-media HD streaming platform. For this project I was tasked with creating a full brand identity launch including logo/nameplate & graphic, logo animation, B2B microsite, social media strategy, business card, visual voice, and redesign of a featured show.
By focusing on the core of “Relish in it”, our message plays on the idea of morning til night - AM to PM, or PM to AM - if that’s your lifestyle.
“Morning, midnight, whenever. Relish in it.”
By putting priority on an emotional connection with our viewers, we aim to show everyday life moments that are both real and uplifting. Giving the viewers a feel of an escape from their hectic lives, connecting a passion for living and eating well, embracing ALL of life's moments raw & unedited.
